The mission of the National Processed Raspberry Council (NPRC) is to conduct nutrition research on the health and wellness benefits of raspberries and to promote the consumption of processed raspberries based on research results.
The Council held its first organizational meeting in June 2013 following a multi-year process to unite the raspberry industry under one organization. The NPRC, created under the Commodity Promotion, Research and Information Act and administered by USDA/AMS, is responsible for marketing processed raspberries in the United States and is committed to promoting the growth of the entire processed raspberry industry.
Raspberry growers and importers from North America, South America, Europe, and Asia are represented on the Council by seven domestic producers, two foreign producers, three importers, and a Public Member. An additional seat for a Public Member is currently open. Small family owned and operated farms are typical of the industry, with many families farming the same land for generations. The raspberry industry grows, harvests, freezes and ships the crop with a focus on sustainable practices. These include water, land, and resource management, and follow established food safety practices during all aspects of production. Products supplied by the raspberry industry include individually quick frozen (IQF) raspberries, raspberry puree and juice concentrate.
Health research priorities are General Chronic Inflammation, Diabetes (including vascular diseases and metabolic syndrome), and Cardiovascular Disease. The Council considers studies in other areas including Osteoporosis, Cancer, and Cognitive Function/Motor Skills. Research into new processing technologies is also of interest to the Council.
The NPRC is committed to a long-term marketing program based on consistent messaging that will result in measurable demand growth for processed raspberries. Current target audiences include foodservice operators, food manufacturers, health care professionals, and food writers (including bloggers and those who write for print media and consumers). Research and promotion programs are implemented by a dedicated team of marketing specialists.
The NPRC has adopted a diversity outreach plan to attempt to achieve a diverse representation on the Council. NPRC programs and meetings are open to all individuals. The NPRC prohibits discrimination in all its programs and activities on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, genetic information, parental status and marital or family status. The NPRC fully complies with any and all applicable Federal, State, and local equal employment opportunity statutes, ordinances and regulations, including, but not limited to Title VII of the Civil Rights Act of 1964; the Americans with Disabilities Act of 1990; the Age Discrimination in Employment Act of 1967; and the Equal Pay Act of 1963. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the NPRC office at 360-354-0948. To file a complaint of discrimination, complete the USDA Program Discrimination Complaint Form
To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA:
U.S. Department of Agriculture Office of the Assistant Secretary for Civil Rights
1400 Independence Avenue, SW
Washington, D.C. 20250-9410
fax: (202) 690-7442
From Our Family to Yours…See Our Harvest
Growing, harvesting and freezing raspberries is a little bit more complex than driving a tractor. Get an inside look into how raspberry farmers deal with Mother Nature’s challenges and embrace the latest science to harvest peak-of-ripeness fruit; freeze it within hours to lock-in flavor and nutrients; and deliver a safe, high quality food. There’s definitely an artistry to it!
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