Health Professional Outreach Update

Posted

Processed Raspberries in the Limelight at SCAN Symposium

 

For the past several years, the NPRC has sponsored the Sports Cardiovascular and Wellness Nutritionists (SCAN) dietetic practice group, the largest dietetic practice group of the Academy of Nutrition and Dietetics. SCAN members are dietitians with nutrition expertise in the areas of sports, wellness, and the prevention and treatment of eating disorders, influencing the food decisions of many consumers. View more…

Council Adopts 2016 Fiscal Year Program and Budget

Posted

This past May, the Council met at Semiahmoo Resort to consider programs and budgets for the fiscal year beginning October 1. Fulfilling the mission of the Council to pursue nutrition research and health marketing, 55% of the projected funds available next year were approved for either research or marketing while maintaining a 30% reserve. The remaining 15% is used for administrative expenses including USDA oversight.

CouncilBudget

View more…

Message from the Executive Director

Posted

What is the distribution of processed raspberries to retail, foodservice, and food manufacturing channels?

Acquiring and tracking this information establishes a benchmark for calculating change in usage over time as a measurement of program effectiveness and ensures that marketing programs are properly focused, both on existing channel movement and future opportunities as identified through market research.

View more…

Update From the Chair

Posted

In June, the Council celebrated its second anniversary. We have experienced so much I find it hard to believe that it is only two years since we first met. At that time, our focus was on developing and approving Bylaws, Policies and Procedures, an organizational budget, forming committees…all the things you think about as a major part of “Board” business. But we also set the groundwork for building a marketing program that is designed to build demand by demonstrating the benefits of consuming processed raspberries. At the Council’s most recent meeting, we voted to approve our fiscal year 2016 marketing plan and budget which show the advantages of building a strong foundation and investing time to find the right Public Relations Agency to carry us forward. View more…