Fall 2015: Message from the Chair

IMG_5533small

Posted

Measurement of the effectiveness of a marketing and public relations program is not easy. Typical metrics cannot be used when determining if activity designed to build awareness of processed raspberries and to educate users about their benefits and advantages over the long-term has achieved its goals. The Council conducted a consumer survey earlier this year to establish baseline values for attitudes about processed raspberries, and to quantify usage and awareness relative to competing fruits, and will conduct similar surveys among foodservice and food manufacturers this year. These surveys will be conducted again in a few years to see if the needle has been moved.

View more…

Bloggers and Writers Attend Industry’s First Raspberry Harvest Tour

IMG_6122

Posted

From July 15, 2015 to July 17, 2015, the NPRC hosted seven influential food/nutrition media and bloggers in Lynden, WA to experience first-hand the raspberry harvest and field-to-frozen processing. Attendees visited five growers/processors, and also had the opportunity to learn about emerging raspberry varieties and judge a raspberry recipe contest. In addition, raspberries were featured prominently in the meals attendees enjoyed on the tour. View more…

The Online Buzz of #FrozenRaspberries

Posted

It’s been so fun to continually connect with bloggers, food professionals, and consumers through our social media channels. With this new wave of online communication, we’ve been able to share daily nutrition and health messages, as well as recipe ideas for frozen raspberries whether it’s for Father’s Day, the 4th of July, or for healthy eating motivation on Monday mornings. View more…

Health Research Update

Posted

 

The NPRC’s health research program is investigating the potentially beneficial effects of raspberries across many different health-related conditions. In 2016, the NPRC’s health research program will fund a variety of studies focusing on various areas of research. The following represents a complete breakdown of the budget allocation, categories, and researchers we will be working with.

View more…