Fall 2015: Message from the Executive Director

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Hard to believe it has only been a year since our marketing communications partner joined the raspberry team. Over the last year we have chronicled in this newsletter the Team’s plans and resulting accomplishments. Admittedly, it may seem as progress has been slow, but that is not the case. Over the course of the first year, results validate the vision and strategy adopted by the Council show that challenges are being successfully overcome. Early on, we viewed our quest as “To Infinity and Beyond.” But why stop there? Simply stated, our goal has become “Beyond Infinity.”

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Fall 2015: Message from the Chair

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Measurement of the effectiveness of a marketing and public relations program is not easy. Typical metrics cannot be used when determining if activity designed to build awareness of processed raspberries and to educate users about their benefits and advantages over the long-term has achieved its goals. The Council conducted a consumer survey earlier this year to establish baseline values for attitudes about processed raspberries, and to quantify usage and awareness relative to competing fruits, and will conduct similar surveys among foodservice and food manufacturers this year. These surveys will be conducted again in a few years to see if the needle has been moved.

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Bloggers and Writers Attend Industry’s First Raspberry Harvest Tour

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From July 15, 2015 to July 17, 2015, the NPRC hosted seven influential food/nutrition media and bloggers in Lynden, WA to experience first-hand the raspberry harvest and field-to-frozen processing. Attendees visited five growers/processors, and also had the opportunity to learn about emerging raspberry varieties and judge a raspberry recipe contest. In addition, raspberries were featured prominently in the meals attendees enjoyed on the tour. View more…

The Online Buzz of #FrozenRaspberries

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It’s been so fun to continually connect with bloggers, food professionals, and consumers through our social media channels. With this new wave of online communication, we’ve been able to share daily nutrition and health messages, as well as recipe ideas for frozen raspberries whether it’s for Father’s Day, the 4th of July, or for healthy eating motivation on Monday mornings. View more…